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Company:Embracer Group

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Embracer Group AB
Company - Embracer Group.svg
Previous names

Embracer Group AB is a Swedish video game and media holding company.

The company was founded as Nordic Games Publishing in December 2008 as a subsidiary of Game Outlet Europe, and later became a subsidiary company of the newly established Nordic Games Holdings (Later Nordic Games Group). In 2011, Nordic Games Publishing was integrated into Nordic Games Group's subsidiary Nordic Games GmbH, which later became THQ Nordic GmbH in 2014 when its parent company, Nordic Games Licensing, became THQ Nordic AB after it acquired assets and the "THQ" trademark from the defunct game publisher THQ.

In 2016, THQ Nordic AB later became an individual holding company and operate separately from the Nordic Games Group. On September 17, 2019, the holding company changed its name to Embracer Group AB to avoid confusion with its subsidiary THQ Nordic.