Topic on Talk:Need for Speed: The Run
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Do you have Intel Alder Lake (12000 series) by any chance? If yes, it might be some DRM issue. I just read that it has been resolved as of mid January already for almost all affected games, but if you are on Alder Lake and still have the issue, check if your Windows and game is up-to-date and otherwise try the official workarounds from Intel (can't link it unfortunately).